What is The Anthem Group?

The Anthem Group is a collection of internationally recognized entities in the live entertainment, large-scale event production, experiential marketing, hospitality and placemaking industries. The Anthem Group is the parent organization of all Anthem-related properties. Among the marquee companies include, Anthem Marketing and Production, Anthem Strategy, Anthem Innovation and Anthem Hospitality.

Headquartered in Boston, Massachusetts, Anthem started as Anthem Entertainment, a specialized events firm, that soon grew to encompass business-to-business as well as public-facing programs. Today, The Anthem Group has expanded exponentially from its humble beginnings as a boutique Boston-based events agency to a multi-industry enterprise. This breadth of unique experience has propelled Anthem into activity in over 70 markets across five continents.

Anthem has a strong focus in the development of its own properties, repurposing of underutilized open space, and production of large-scale events. Through pioneering concept and venue creation, Anthem is able to utilize its cross-discipline experience to establish landmark ventures.

Anthem Entertainment

Festivals, Sports, Music, Food, and Fashion are the five pillars that make up Anthem’s most exciting events. Anthem Entertainment is the entertainment branch (and origin) of The Anthem Group. Anthem Entertainment produces hundreds of fun and innovative events every year. Tickets are available on the Anthem Entertainment website, and events are always open to the public.

Anthem Marketing and Production

Anthem Marketing and Production provides diverse, imaginative and unparalleled experiences for corporate clients, brands, and event patrons alike. Anthem has over a decade of experience and an international scope in providing strategic, logistical and personnel solutions for experiential marketing, sponsorship activation, galas, corporate functions and special event campaigns.

Anthem Strategy and Consulting

Anthem Strategy and Consulting provides integrated, end-to-end solutions in new and existing venture development, project strategy, due diligence, corporate responsibility, sponsorship and product development. At its core, Anthem is dedicated to providing diverse and imaginative services that empower businesses to reach their goals.

International Music Festival (IMF)

The Anthem International Music Festival (IMF) is an annual, multinational music series that spans 70 markets across North America and the globe. The Anthem IMF is open to musicians in every genre with an emphasis on providing genuine exposure for unsigned talent. The festival is about more than just music – it also has strong philanthropic roots. Net proceeds from the Anthem IMF are donated to The Musary, a revolutionary and free instrument lending library and CHOSA, a South African organization dedicated to assisting people living with HIV/AIDS, orphans and all vulnerable children in the region.

Fourth on the Charles

The Anthem Group manages logistics and all other aspects of consumer vending, concessions and hospitality for the Fourth of July Celebration and Fireworks along the Boston and Cambridge Charles River Esplanade. The Boston Fireworks are the Nation’s premier Independence Day Celebration, and one of the largest events of its kind in the world.

Anthem Incubator

Anthem was once a small, boutique, start-up – and it remembers its roots. The revamped Anthem Incubator focuses on the company’s microloan small business fund, special rates on consulting, joint venture opportunities and pro-bono services. Anthem is committed to spurring entrepreneurial growth and kick-starting ventures of any size.

Anthem Hospitality

Anthem boasts a full service in-house catering company and a specialized large-scale venue and event hospitality division. No location, venue, event or audience size is beyond Anthem’s experience. Whether it is an intimate gathering of ten people or a crowd of one-million patrons, Anthem has your needs covered. Also with ownership in restaurants, bars and additional hospitality ventures – Anthem is no stranger to food and beverage on every level.

Anthem Innovation

Driven by the truth that innovation is boundless, Anthem Innovation offers a variety of resources to assist in the development of product, service and business ideas. The company was established as a hybrid of venture capital, angel investment and altruism. Anthem’s objective is to assist, mentor and provide assets to new ventures that aspire to impact and improve their industry, community – or the world.


Anthem operates with the highest degree of professionalism. They will work around the clock to meet our needs like no other company can.

Paige Seager, Managing Partner – Next Level Marketing

The expertise and diverse knowledge base that Anthem offers to its clients has kept me coming back time and time again.

Ellen Rosenberg, Co-founder – CHOSA

The Anthem Team has been an invaluable resource and partner in strategizing and producing our events.

Bob Mulhern, President – University of Notre Dame Business Council

Anthem’s focus on calculated risk is paramount and I feel very comfortable trusting not only my reputation on this team, but also my budget.

Joshua Gentine, Founder – Acacia Growth

The New England Dessert Showcase was a valuable tool for Strawberry Hill Confectionery. It allowed us to connect directly to the end consumer of our Whirl-Ease-Tea. Over 3,000 Whirl-Ease-Teas were served to visitors at the showcase. Other trade shows give us access to wholesale buyers but the Dessert Showcase gave us the unique opportunity to introduce our innovative tea directly to customers, get their feedback on the product and connect to the wholesalers – not an easy feat for an event. The energy and the enthusiasm we experienced from the guests at the show was also an added bonus. We look forward to next year’s showcase and are already discussing new marketing tools to promote Whirl-Ease-Tea at next year’s event.

Henry Zunino, Co-Founder – Strawberry Hill Confectionery

For as large and diverse of a company as Anthem is, its amazing the personal attention they provide. I’m an artist, not even a business client and yet I received treatment as if I were a Fortune 500 company. To me, that is what makes Anthem special – they clearly have Fortune 500 clients, large events, international projects, yet for my small participation in a few art shows I was treated with the same importance as everyone and everything else. I highly recommend involvement with Anthem.

Nicole Underwood, Independent Artist

Anthem Entertainment, and all of The Anthem Group, is a force to be reckoned with. Nights & Weekends were crowned champion of the annual Anthem International Music Festival in 2009. It was an experience like no other for the group.

Not only did the IMF festival provide the band with an experience of a lifetime, but the IMF created an invaluable platform and exponentially increased the band’s exposure. I am continually impressed by The Anthem Group. Their methods of promotion are unique, inspiring and most importantly effective. It must also be said that I am continually impressed by Chris Sinclair and his knowledge of both the entertainment and non-profit worlds. It’s clear that he possess a rare combination of entrepreneurial savvy and true integrity. I plan to continue working with The Anthem Group and am truly lucky to have them on my team.

Jenna Rubenstein, Former Manager – Nights & Weekends

The Anthem Group’s commitment to producing world class events is truly amazing.  Chris Sinclair and his team have created such wonderful events such as The New England Desert Showcase and Ladies Luxury Escape to tempt their audiences’ scenes and create follow up opportunities for the events vendors.  Then take into consideration the coordination at the Fourth of July on the Charles River and similar events, the team at Anthem really knows to manage and produce a world class event for a mass audience.

Kevin Hanson, Chief Executive Officer – The Ashton Group

Anthem is the first top on my list for event and project strategy.

Pamela Sandonato, Vice President of Development – National Down Syndrome Society

Anthem, and its President Chris Sinclair, has been a good friend and collaborator throughout my career in the high level sports and music businesses.  As an agent and manager, I found the company is beyond a pleasure to work with – ethical, proficient, and always on top of it. When I launched my own venture, Anthem provided great advice and consultation on future direction and strategy.  I am looking forward to many, many years of a successful and exciting relationship. Anthem, and Chris Sinclair, understand not just the entertainment industry but posses an impressive and deep knowledge of overall business intelligence.

Ned Specktor, President – Specktor Media

Anthem is the expert in the event industry. They made looking for a gala venue a seamless and streamlined process for Easter Seals. Using their knowledge and experience they made what could have been a stressful and overwhelming experience an enjoyable one. They continually make themselves available and provide excellent client service. I would recommend them to anyone who is planning an event in any market and in any setting.

Amy Eldridge, Senior Development Officer – Easter Seals Massachusetts

It has always been a pleasure participating in the events organized and managed by The Anthem Group.  I’ve always felt that I am part of a professionally run operation and would not hesitate at supporting them anytime. Their events have been such positive experiences for me and my company, fixx chocolates. Both Chris Sinclair and Ashley Horton have always gone above and beyond to provide a level of comfort and support for all events whether by communicating in advance to allow for me to be proactive or by direct communication during the events to alleviate all concerns.  I have also found the exposure attributed to their events has positive results with new customers being added to my company’s database.

Nicole Coady, Chocolatier – fixx chocolates

Anthem’s leadership, especially its President and executive team, has unparallel business acumen. Their cross industry expertise is astonishing and very useful.

Pam Bardhi, President – Ria Gelato & Cafes