What is The Anthem Group?

The Anthem Group is a collection of internationally recognized entities in the live entertainment, large-scale event production, experiential marketing, hospitality and placemaking industries. The Anthem Group is the parent organization of all Anthem-related properties. Among the marquee companies include, Anthem Production, Anthem Strategy, Anthem Innovation and Anthem Hospitality.

Headquartered in Boston, Massachusetts, Anthem started as Anthem Entertainment, a specialized events firm, that soon grew to encompass business-to-business as well as public-facing programs. Today, The Anthem Group has expanded exponentially from its humble beginnings as a boutique Boston-based events agency to a multi-industry enterprise. This breadth of unique experience has propelled Anthem into activity in over 70 markets across five continents.

Anthem has a strong focus in the development of its own properties, repurposing of underutilized open space, and production of large-scale events. Through pioneering concept and venue creation, Anthem is able to utilize its cross-discipline experience to establish landmark ventures.

Anthem Entertainment

Festivals, Sports, Music, Food, and Fashion are the five pillars that make up Anthem’s most exciting events. Anthem Entertainment is the entertainment branch (and origin) of The Anthem Group. Anthem Entertainment produces hundreds of fun and innovative events every year. Tickets are available on the Anthem Entertainment website, and events are always open to the public.

Anthem Production

Anthem Production provides diverse, imaginative and unparalleled experiences for corporate clients, brands, and event patrons alike. Anthem has over a decade of experience and an international scope in providing strategic, logistical and personnel solutions for experiential marketing, sponsorship activation, galas, corporate functions and special event campaigns.

Anthem Strategy

Anthem Strategy provides integrated, end-to-end solutions in new and existing venture development, project strategy, due diligence, corporate responsibility, sponsorship and product development. At its core, Anthem is dedicated to providing diverse and imaginative services that empower businesses to reach their goals.

International Music Festival (IMF)

The Anthem International Music Festival (IMF) is an annual, multinational music series that spans 70 markets across North America and the globe. The Anthem IMF is open to musicians in every genre with an emphasis on providing genuine exposure for unsigned talent. The festival is about more than just music – it also has strong philanthropic roots. Net proceeds from the Anthem IMF are donated to The Musary, a revolutionary and free instrument lending library and CHOSA, a South African organization dedicated to assisting people living with HIV/AIDS, orphans and all vulnerable children in the region.

Anthem Incubator

Anthem was once a small, boutique, start-up – and it remembers its roots. The revamped Anthem Incubator focuses on the company’s microloan small business fund, special rates on consulting, joint venture opportunities and pro-bono services. Anthem is committed to spurring entrepreneurial growth and kick-starting ventures of any size.

Anthem Hospitality

Anthem boasts a full service in-house catering company and a specialized large-scale venue and event hospitality division. No location, venue, event or audience size is beyond Anthem’s experience. Whether it is an intimate gathering of ten people or a crowd of one-million patrons, Anthem has your needs covered. Also with ownership in restaurants, bars and additional hospitality ventures – Anthem is no stranger to food and beverage on every level.

Testimonials

Across many different brands and phases of my career, one of the constants is that I take The Anthem Group with me. I trust Anthem as my field marketing preferred partner, having worked with them on multiple brands. Their team understands strategy, market trends and can execute our campaigns as good and better than anyone on the planet.

Stan Madrid, SVP Marketing – Uptime Energy

In my nearly 30 years in business, I have never encountered a more organized, proficient and effective event group. I not only trust Anthem will all of our event and meeting planning, but also with my own company’s reputation with our clients. Anthem is simply world-class.

Kevin Hanson, President & CEO – The Ashton Group

Working with Anthem was an absolute pleasure! The Team was creative, organized, friendly, calm, and on top of every element of our event from start to finish. They also seamlessly integrated into our team, immersing themselves in our business to truly understand what our mission was and worked hard to accomplish our goals and stay within budget. The project was a huge success and we couldn’t have been happier.

Lynn Tillotson, President & CEO – Greater Portland Convention & Visitors Bureau

Anthem operates with the highest degree of professionalism. They will work around the clock to meet our needs like no other company can.

Paige Seager, Managing Partner – Next Level Marketing

The expertise and diverse knowledge base that Anthem offers to its clients has kept me coming back time and time again.

Ellen Rosenberg, Vice President – The Goldenberg Group

Working closely with The Anthem Group team over the past year, I’ve come to appreciate their drive to get the extraordinary accomplished. We first met under a shared interest in seeking events and public realm activation that Boston has never seen before and I quickly realized Chris and his team’s drive to make this reality are second to none. The level of professionalism and dedication to their projects are rare in this industry and I look forward to being a part of what’s to come for The Anthem Group.

Jonathan Berk, President – BuildingBOS

The Anthem Group took the time to get to know our organization and staff, our needs and goals and put in countless hours to ensure that our largest gala to date was seamless. Every member of their team exuded professionalism and took accountability for the success of the event. They were responsive and able to adapt to our plans even when they changed. Our event was perfect, our guests were amazed and we pulled it off with true grace– we owe that to Anthem.

Dave Cotugno, Senior Manager of Family Philanthropy – Cradles To Crayons

Anthem, and its President Chris Sinclair, has been a good friend and collaborator throughout my career in the high level sports and music businesses.  As an agent and manager, I found the company is beyond a pleasure to work with – ethical, proficient, and always on top of it. When I launched my own venture, Anthem provided great advice and consultation on future direction and strategy.  I am looking forward to many, many years of a successful and exciting relationship. Anthem, and Chris Sinclair, understand not just the entertainment industry but posses an impressive and deep knowledge of overall business intelligence.

Ned Specktor, President – Specktor Media

As JJArtworks continued to evolve and expand, touching a wide array of creative industries, I leaned on the experience and advice of Anthem. The guidance and strategic input that I received was invaluable. With the Anthem team’s help I navigated from a startup to an industry leader. I could not possibly recommend any stronger that any business looking to grow seek out support from Anthem. They took the time to learn my organization, my vision and constructed an actionable plan to achieve our intermediate and long-term goals.

JJ Long, Founder & CEO – JJArtworks

Anthem Hospitality has been Startup Boston’s go-to resource for catering since our inception. Whether it is last minute or planned, they are the best that we have worked with – always attentive to detail, perfect service and easy to work with. We wouldn’t think about having any event without Anthem Hospitality on our team.

Stephanie Roulic, Founder and Lead Organizer – Startup Boston

Anthem Entertainment, and all of The Anthem Group, is a force to be reckoned with. Nights & Weekends were crowned champion of the annual Anthem International Music Festival. It was an experience like no other for the group.

Not only did the IMF festival provide the band with an experience of a lifetime, but the IMF created an invaluable platform and exponentially increased the band’s exposure. I am continually impressed by The Anthem Group. Their methods of promotion are unique, inspiring and most importantly effective. It must also be said that I am continually impressed by Chris Sinclair and his knowledge of both the entertainment and non-profit worlds. It’s clear that he possess a rare combination of entrepreneurial savvy and true integrity. I plan to continue working with The Anthem Group and am truly lucky to have them on my team.

Jenna Rubenstein, Former Manager – Nights & Weekends

My grateful thanks to all of the staff at Anthem. They are exceptionally responsive and efficient, helping us get ready in the months preceding our annual gala, which is our biggest fundraiser. They very quickly understood our needs and our brand and anticipated our requests. The team was most gracious and attentive to all event-related details, always ensuring that our guests’ experiences would come first. Additionally, Ashley’s unending capacity to manage crises reassured us all that no matter what happened, we would be prepared and in the best and most capable hands. Thank you to Anthem for your meticulous planning, expertise, generosity, professionalism, and attention to detail. The quality of planning and execution was among the best I have ever experienced.

Jennifer Bowman, Senior Development Officer – Easter Seals

The Anthem Team has been an invaluable resource and partner in strategizing and producing our events.

Bob Mulhern, President – University of Notre Dame Business Council

Anthem’s focus on calculated risk is paramount and I feel very comfortable trusting not only my reputation on this team, but also my budget.

Joshua Gentine, Founder – Acacia Growth

Anthem Hospitality is great to work with. Staff are friendly and professional every step of the way, making for a smooth experience. Everyone at our event enjoyed the food, and Anthem Hospitality was able to accommodate our needs for including healthy options. I highly recommend using Anthem Hospitality for any event.

Leigh Wynne, Event Relations – American Heart Association

It has always been a pleasure participating in the events organized and managed by The Anthem Group.  I’ve always felt that I am part of a professionally run operation and would not hesitate at supporting them anytime. Their events have been such positive experiences for me and my company, fixx chocolates. Both Chris Sinclair and Ashley Horton have always gone above and beyond to provide a level of comfort and support for all events whether by communicating in advance to allow for me to be proactive or by direct communication during the events to alleviate all concerns.  I have also found the exposure attributed to their events has positive results with new customers being added to my company’s database.

Nicole Coady, Chocolatier – fixx chocolates

We were glad to have had the opportunity to partner with Anthem’s event planning and catering teams for the grand opening of the Lynch Family Skatepark in East Cambridge. Despite windy conditions, Anthem staff worked quickly and was able to problem-solve in real time to make the event a success.

Theresa Doherty, Project Coordinator – Charles River Conservancy

The Anthem Group has an unwavering commitment to helping young people in the community they serve. They have been an amazing partner of the Salesian Boys & Girls Club and provide opportunities to our young people that they would not get otherwise. They hosted our kids for lunch and games last summer and always provide us with amazing auction items for our fundraisers. The Anthem team is beyond generous with their resources and time and we are extremely grateful for all that they do!

Mike Triant, Executive Director – Salesian Boys and Girls Club

For as large and diverse of a company as Anthem is, its amazing the personal attention they provide. I’m an artist, not even a business client and yet I received treatment as if I were a Fortune 500 company. To me, that is what makes Anthem special – they clearly have Fortune 500 clients, large events, international projects, yet for my small participation in a few art shows I was treated with the same importance as everyone and everything else. I highly recommend involvement with Anthem.

Nicole Underwood, Independent Artist